Here’s why developers don’t use LinkedIn for job hunting in Europe

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Here’s why developers don’t use LinkedIn for job hunting in Europe

Looking for a job is always a pain (I sure know something about that). But it comes with its own set of problems for the tech community. From being bombarded with irrelevant offers on LinkedIn by recruiters who don’t know the difference between Java and JavaScript, to completing time-consuming exercises, there are many things that make life miserable for developers on the job market. Job hunting can sometimes be a full-time job in itself and the worst kind at that — one you don’t get paid for.

Luckily, there’s a smarter way to look for (and find) jobs for developers in Europe. Founded in 2015 in Berlin, Honeypot has completely re-imagined the job search process for the tech community. They created an alternative recruitment platform where there are no job posts and candidates don’t need to fill out lengthy applications. Instead, developers make a talent profile with their qualifications and employment preferences that can be viewed by hiring companies. Ultimately, it’s the employers who apply to the developers with their offers, not the other way round. The platform is available to the lucky job seekers in Germany, the Netherlands, and the UK.

Sit back, relax and watch the job offers roll in

The founders of Honeypot, Emma Tracey and Kaya Taner, are not actually developers themselves. The idea for the company came up when they were looking for developers for their other ventures. They knew that building a good engineering team was infamously difficult. But they were shocked when it turned out that the developers they spoke to also struggled with finding the right job and the technology they loved working with.

Honeypot's adorable mascot in their Amsterdam office

That’s where Honeypot comes in: The platform is designed to get rid of the notoriously annoying aspects of job hunting, such as lack of transparency on salaries or spammy LinkedIn messages, but it also empowers candidates to be active players in the recruitment process. The adorable bear logo and the sweet-sounding company name are symbolizing just that — a more candidate-friendly approach to recruitment.

“We see recruitment from the developer’s point of view,” explained Laura Schukkink, Team Lead for Honeypot’s Dutch team. First, developers are screened for their coding skills and contacted by a Talent Manager who helps them create a profile that reflects what they want in their new role. Once the profile is live on the platform, it’s time to “sit back, relax, and reject or accept the incoming offers from the hiring companies.”

Sit back, relax, and reject or accept the incoming offers from the hiring companies.

“Honeypot is different because it’s a closed platform so only screened companies have access to the database,” adds Laura. That means no more spammy messages from clueless headhunters. Another trick is that the profiles are only on the website for three weeks so, as opposed to LinkedIn, candidates get offers when they’re actually looking for a new role. And no more ambiguity, either. On Honeypot, the salary and tech stack need to be revealed upfront when an offer is made by a potential employer.

Recruiting Startup of the Year 2018 trophy in Honeypot's Berlin office via

As unusual as it may seem, this reverse recruitment process proves to be working. There are already over 50,000 developers on the platform and each week about 1,000 new users sign up. Honeypot’s approach has also been recognized by the recruitment industry with the Recruiting Startup of the Year award at Hiring Success 2018 conference in San Francisco.

Not your usual recruitment platform

But, as Laura told me, Honeypot is more than just a recruitment platform: “We feel a part of the tech community and we really invest in it.” The startup builds their network in the tech world through events, such as the GraphQL Conference or the Hive Conference, focusing on recruitment in tech and engineering. They’re also providing learning resources like the newly launched documentary series on software frameworks (the first episode is on Elixir).

Honeypot's Amsterdam-based team

Honeypot’s main objective for the future is to expand to new European countries and to help more developers across the continent find their dream jobs. But for now, they’re recruiting fast themselves. They already have 40 employees based in Berlin and a growing team of five here at TQ. With an established position on the Dutch and German tech recruitment scenes and ambitions for new markets, Honeypot is certainly one to watch.

If you're reading this article, you're probably someone who’s interested in tech and startups. And, if you have a startup of your own, you might be eligible to become a resident too. Apply now — if accepted, you'll be surrounded by the best.