Tactical growth hacks #2
This growth and digital marketing meetup will touch upon various topics about growth ideas from web personalization to performance to ads. You'll also be introduced to a few awesome tools and discuss the changes in this domain.
This installment will focus on the key points to consider when designing a growth journey and how to steer the growth strategy for a startup to maximize resources.
- 18:30 - 18:45 - Walk-in
- 18:45 - 19:10 - Speaker 1: Sushil (Growth Marketer at Growack) on Tactical Growth Strategies - demand gen & Smart campaign. Sushil talks about:
- A breakup of the marketing-driven funnel with working hacks to use at each stage
- Experiments worth testing
- Optimizations - SPAG
- Great framework
- 19:15 - 19:40 - Talk by Yvonne Koleczek (CMO at Unless | Full Stack Marketer) on Website personalization - hidden opportunities for growth marketers. Yvonne talks about:
- Personalization = CRO
- Shares some proven use cases
- Discusses how to find your use case
- 19:45- 20:15 - Talk by Louise Doorn (CEO at HelloMaas) on Growth marketing reinvented for the networked economy and a new way of building a marketing career.
- 20:15 - 21:00 - Networking drinks
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