Shorter iterations and gradual rollouts

by Product School

Adyen Special Crowd Club

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Shorter iterations and gradual rollouts

Launching new products and features can be risky. No matter how much planning you do, there is always a chance that something goes wrong on launch day and your product begins throwing a bunch of errors and conversion rate starts plummeting. The damage from a bad launch can have long-lasting effects on your customers’ perception of your product and can result in lost revenue and customer churn. To prevent these issues, you could try to do more QA or beta testing but catching everything is practically impossible.

Instead of trying to prevent every launch issue, embrace the idea that failure is inevitable and start releasing products with a focus on resilience and recovery from failure. Ditch the big bang launch, and instead embrace gradually rolling out your new features to validate your product with real customers while minimizing the blast radius.

Seats are limited so please make sure that you RSVP in advance.


  • 18:00 — Doors open
  • 18:30 — Words from Optimizely and Product School
  • 18:40 — "How to do better launches with gradual rollouts" by the Lead Solutions Engineer at Optimizely
  • 19:20 — Break
  • 19:40 — "Building products for growth" by the Solution Consulting Leader at Amplitude
  • 20:10 — Networking and Drinks
  • 20:30 — Venue closes

Drinks and snacks will be provided during the event.


Kenneth Kutyn
Kenneth is a Solutions Engineer at Optimizely in Amsterdam, helping leading brands across Europe like Ikea, eBay, Air France, and H&M, build and grow their experimentation programs. Ken has lived and worked in Vancouver, San Francisco, London, and Amsterdam, and has a passion for experimentation, data visualization, and the latest technology.

Brittany Kent
Brittany leads the solution consulting team in EMEA for Amplitude. Passionate about user experience, she has spent her career helping companies adopt new technologies as the customer experience becomes a digital experience. She specializes in helping companies identify strategies that will help them grow their customer base and most importantly, deliver an experience they love, driving customer loyalty and retention


This edition of Product School Amsterdam is sponsored by Optimizely: Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Optimizely's impressive customer list includes eBay, FOX, IBM, Wall Street Journal, and many more global enterprises. To learn more, please visit

Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus. Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; all of their instructors are senior-level Product Managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.

PS: Photography/Video Consent. We will be taking photos and videos during the event and will use these photos and videos for social media, and promotional materials. By coming to the meet-up, you give us your consent to take photos and videos of you.

(This event will be in English).

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