PRLab Meetup: Brand activism, from purpose to action

by PRLab

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PRLab Meetup: Brand activism, from purpose to action

In order to keep up with the constant evolution of the industry, PRLab, a community of PR & Marketing professionals in the Netherlands, gets together on a bi-monthly basis to discuss innovation in the field. In addition to discussing innovation in PR, they also explore relevant areas such as neuro marketing, growth marketing, data analysis, and implementing those insights into PR strategies in order to generate the desired impact.

This meet-up will address brand activism and purpose-driven marketing. Get ready to learn the ins and outs of the most influential campaigns, from leading brands and top influencers.  


  • Adam stones is the founder of A’DAM Communications; helping brands to find and communicate their purpose, through strategy, implementation and training. He started out as a journalist in the UK, for national newspapers and magazines, before moving into PR and wider communications ten years ago. In London, he worked at the leading social change communications agency, working on campaigns with responsible global businesses, smaller purpose-led organisations, and everything in between. His past clients include Public Health England, UK government departments, WWF, Climate-KIC, Forum for the Future, Mind, University of Amsterdam and Business in the Community. He divides his time between A’DAM and running communications for BYCS, an Amsterdam-based organisation that works internationally to accelerate the adoption of cycling in cities. 
  • Alette Boogman is the Head of PR for the EMEA region of TOMS, leading EMEA strategy and country-specific strategies as well as managing PR agencies in 4 direct markets and overseeing PRLab's 13 distributors.


PRLab is a risk-taking integrated marketing hub that helps purpose-driven companies inspire and create change with out-of-the-box communication strategies. 

If you have a tech startup of your own and are eager to attend events tailor-made to help you grow, you might be eligible for residency. Apply now — if accepted, you’ll be surrounded by the best.