PRLab Amsterdam: Crisis Communications
The topic of the next PR Lab will be crisis communications. Are you fully prepared for when shit hits the fan? For one of those situations when the media is all over your company and journalists are knocking on your door?
We will hear from the CEO of Twitter Counter, Omer Ginor, about how his company was hacked just a few months ago leading to the twitter accounts of all their clients being compromised with disturbing messages. As a result of this, Omer had to deal with 40 different media publications in one day, and will share all of the learned lessons from that episode and insightful tips with the audience during the event.
Afterward, we will enjoy a panel discussion moderated by Boris Veldhuijzen van Zanten, CEO of The Next Web. We will also hear from two reputation experts, Ward van Beek and Peter Smit on how to deal with the media in crisis situations. Both are extremely experienced PR professionals with an extensive track record of dealing with crisis. Read their full Bios here.
As always, at the end, there will be plenty of time for networking, drinks, and snacks! Please, RSVP here asap! Spots are limited.