Ordinary people, extraordinary results with Marty Cagan

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Ordinary people, extraordinary results with Marty Cagan

This talk will explore the critical traits and behaviors of many of the tech industry's best product teams. In other words, the people who create the products you use every day that are literally changing the world. 

There's a profound difference between how the very best product companies create technology products in comparison to the rest. Everything from how the leaders behave, to the level of team empowerment and collaborations, to how the organization thinks about funding, staffing, and producing products.

This talk will give you the opportunity to observe a strong product team up close to get a glimpse of what makes them so successful.


  • Marty Cagan has held executive product positions at eBay, AOL, Netscape, Continuus, HP, and Fortune 500. He has been responsible for business strategy, product strategy, product management, product design, user experience, and product development processes for leading Internet companies. Marty is also the author of the book: 'Inspired: How To Create Products Customers Love,' published in 2008. He specializes in defining successful products, building effective product teams, and improving product development processes. 


ProductTank provides an opportunity for Product Managers working for (or wanting to work for) web companies in the Netherlands. Its a space where you can exchange ideas and experiences about topics like Product Management & Design, Business Modeling, Metrics, and User Experience. Events include talks from guest speakers on topics around product management, networking opportunities, and a good old-fashioned chin-wags over a beer or two. ProductTank are open to companies big and small. They welcome early-stage technology businesses looking to learn how to get their ideas off the ground. 

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