Office Hours with Google on How to State your Mission in 30 Minutes

by TQ

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Office Hours with Google on How to State your Mission in 30 Minutes

Finding the right knowledge to grow your startup is hard and time intensive. To help you grow your business, we invite experts to share their knowledge with our community. Office Hours brings you the knowledge and insights to operate more effectively by learning from the best. In these 30 minute, one-on-one sessions, you can ask for advice on any challenges you’ve been facing. 

For this session, we've invited Andreia dos Santos, a Principal Industry Analyst at Google, to help you improve your mission statement. A good mission statement can surprise, inspire, and transform your business. They provide a clearly stated purpose of who you are, what you do, how you benefit customers, and what you aspire to become...the art of writing a purposeful mission statement is a valuable skill. 

Join us for this session to gain insight on how to state your mission and to learn the "why", "how", and "what" that are necessary in a strong mission statement.


Andreia dos Santos is a principal Industry Analyst at Google who is passionate about problem solving, research, and knowledge. Her curiosity led her on a learning path that started in Economics, and took her through IT and Business Intelligence, where she acquired a different view in an always evolving world of data and information, while she attempted to increase her understanding of human choices. She is enthusiastic about creating insights and products that are data driven, user friendly, and which also combine business and functional requirements. Her goal is to take the most advantage of product, data, and business knowledge in building a solution that creates value for customers.