Office Hours with Google on Branding
Finding the right knowledge to grow your startup is hard and time intensive. To help you grow your business, we invite experts to share their knowledge with our community. Office Hours brings you the insights to operate more effectively by learning from the best. In these 1 on 1 sessions, you can ask for advice on any challenges you’ve been facing.
For this session we’ve invited Filip Shen from Google to help you with branding. He will give insights into:
- How to establish the brand of your startup/scaleup by improving digital presence through various online channels such as Google, YouTube, Facebook, Instagram, Snapchat, and other forms of social media.
- Challenges/questions which he can help with include: What are my brand values? Where do I start? What are (free) ways to amplify my brand? What insights/tools can I use to inform the positioning of my brand?
Filip Shen is an experienced Googler who has worked with clients and partners of all sizes, ranging from automotive and travel, to media and entertainment. He helps them solve various branding challenges through digital channels. Filip is currently the dedicated EMEA Account Lead for Netflix and has an expertise in YouTube and other online social video platforms.