Office Hours with Google on Search Engine Advertising
Finding the right knowledge to grow your startup is hard and time intensive. To help you grow your business, we invite experts to share their knowledge with our community. Office Hours brings you the knowledge and insights to operate more effectively by learning from the best. In these 1 on 1 sessions, you can ask for advice on any challenges you’ve been facing.
We’re partnering with Google to organize a series of Digital Marketing sessions for our community, starting with an office hours session on enhancing your performance marketing with search engine advertising.
Paid search on Google has become an essential part of business strategy for a number of industries. But using Google’s search engine to stay visible and relevant to your audience has evolved over the years — you need to regularly update your knowledge to stay on top of your performance marketing game.
In this session, you’ll learn up-to-date tips and tricks for advertising effectively on the Google and unlocking growth for your site.
- Reinier van der Poel is an SA360 Specialist at Google. He has been working in online advertising for five years now, helping companies of various sizes, from SME to large corporations. He has experience with paid search, display, and video.
- Amelie Nivart is a Business Development Manager at Google responsible for Google Management Platform (search, display, and analytics). Originally from France, she’s been working in Amsterdam for eight years now. She has expertise in SEA and feed automation and has been driving the SA360 sales in the Benelux countries for the past four years. Amelie is also involved in the Women in Tech community at Google, aiming to increase women’s presence in tech companies.
10:00-12:00 — four 30-minute 1 on 1 sessions with Google experts
If you have a tech startup of your own and are eager to attend events tailor-made to help you grow, you might be eligible for residency. Apply now — if accepted, you’ll be surrounded by the best.