Masterclass: Startup metrics - how to become data driven

by TQ

Masterclass TQ

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Masterclass: Startup metrics - how to become data driven

Lecturer Mark Schiefelbein is a leading expert in the field of product & growth. He has over 10 years of experience and has worked with over 100 startups and investors to unlock their growth, including startups like Framer, Picnic & Wakoopa, and investors like Accel Partners.

In this masterclass, Mark will train participants to master startup metrics over the course of 4 sessions (1 session per week). He will offer hands-on guidance, helping you to effectively implement tools and run analyses to guide your product development and marketing based on hard data. This isn’t just about growth hacking, but about data intelligence, identifying the right KPIs for your company and how to report about them. (also for investments or exits)


Whether you’re product manager, marketing guru, data scientist, founder or CTO, If you’re working on a scalable tech product and want to go beyond Google Analytics, this Masterclass is for you.

Format & Schedule

Each session will be between 1.5 and 2 hours long, with a different focus for each session. After each class, you will be expected to prepare some "homework" for the following week, preferably by implementing your learnings in your daily job.

Preferred tool for the class is 'Mixpanel' but other methods are allowed as well.


Session 1: Intro to startup metrics 
Tuesday 26th September - 19:00 - 21:00

Session 2: Diving into tools
Tuesday 3rd October - 19:00 - 21:00

Session 3: Setting up weekly reporting
Tuesday 10th October - 19:00 - 21:00

Session 4: Analytics/Data Intelligence Session
Tuesday 17th October - 19:00 - 21:00