Founder Fireside: Women in tech edition (Postponed)

by TQ

Founder Fireside

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Founder Fireside: Women in tech edition (Postponed)

This event is postponed until further notice, as a preventative measure to keep our community safe regarding COVID-19.

At TQ's Founder Fireside, we highlight people who have founded successful, growing companies, and invite them to share the important insights that will help the next generation of founders.

For this edition, we will be focusing on female entrepreneurs' impact in the world. We will hear inspiring firsthand stories from entrepreneurs on how they successfully grew their businesses, what it takes to make your dreams a reality, and more. Our guest speakers for this event are Kristi Kurvits, who leads Operations at HearstLab Netherlands, Louise Doorn, Founder of HelloMaaS, Marian van Helden, COO of Minddistrict, and Georgina Ustik from TNW.

We'll begin the evening with a short introduction from Kristi about the importance of empowering female entrepreneurs and the mission of HearstLab on bridging the investment gap. Following this talk, we'll move to a panel discussion with Louise and Marian to further discuss the topic. The panel will be moderated by Georgina. Finally, we'll end with audience Q&A before having drinks in the club. 

 This is a curated event with limited capacity. Sign up now!


  • 18:30 - Doors open
  • 18:45 - Opening by TQ
  • 18:50 - Introduction from Kristi Kurvits and Georgina Ustik
  • 19:00 - Panel discussion
  • 19:45 - Audience Q&A
  • 20:00 - Networking and Drinks in the club
  • 21:00 - Close   


Kristi Kurvits leads operations for HearstLab Netherlands, where she focuses on empowering a community of early stage women-led startups. At the Lab, she identifies prospective startups to invest in and supports the portfolio companies in residence, including advising on marketing, project management, and business development.

Louise Doorn is a Founder of HelloMaaS. She is a digital marketing leader with a track record of creating online B2C and B2B programs for leading global corporations. She is passionate about digital innovation, and well-versed in translating new marketing channels into programs that break through the clutter. She is a driven entrepreneur, with the capability and willingness to drive success in high-growth and high-risk environments. 

Marian van Helden, COO of Minddistrict, is a psychologist by education and one of the people that has successfully developed Minddistrict in the past decade. Until 2017 she was responsible for business development and customer service, Since 2017 she has lead all operations in the organization.

Georgina Ustik is an Editor and Content Creative at TNW. Prior to TNW, she worked for startups and tech platforms such as Blendle and Tumblr, writing about internet culture and diversity in tech. She also co-writes and co-edits TNW's Byte Me newsletter, a monthly feminist roundup of women in tech stories, served with feminist snark.


HearstLab is a community of early-stage, women-led startups working inside Hearst. HearstLab invests in startups innovating in media, technology and data, where connectivity with any of Hearst’s 360+ businesses is a difference-maker for a founding team. In addition to cash investment, the startups gain access to a number of resources within Hearst to help grow their businesses.

HelloMaaS is a one-stop-shop platform for marketing. The turn key platform offers fixed price packages based on proven steps of 50 marketing activities. No more opaque plans or budget surprises. Get right into creativity, execution, and optimization with top tier specialists and local market know-how.

Minddistrict is an eHealth provider that provides a secure, flexible and user-friendly eHealth platform with an extensive catalogue of online modules, diaries and questionnaires. Health care organizations use the platform and catalogue to provide digitally enabled therapy to their patients. The company was founded in 2008 and is currently leading the market for digital mental healthcare in the Netherlands, and has offices in the UK and Germany. More than 300,000 users in more than 13 countries use Minddistrict to achieve lasting change.

TNW is a global brand that informs, inspires, and connects people who love tech through media, events, and services. We are passionate about providing a platform for disruptive ideas and having a positive impact on the world through tech. Since 2019, TNW has been part of the Financial Times group.